Salesforce
BA-201 · Question #57
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to
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Question
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definition of a qualified lead. What should the BA focus on?
Options
- AMapping historical leas data from each team and building charts to highlight similarities
- BEvaluating team' skill and experience to determine how they can better align.
- CScheduling and all-day collaboration workshop with both team to resolve their differences
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Topics
#Lead Qualification#Sales-Marketing Alignment#Stakeholder Collaboration#Business Analysis Techniques