BA-201 · Question #57
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned…
The correct answer is C. Scheduling and all-day collaboration workshop with both team to resolve their differences. When two teams have conflicting definitions of a key concept - in this case, a 'qualified lead' - the most effective resolution is a facilitated collaboration session that brings both parties to the table at the same time. A joint workshop creates a shared space to surface…
Question
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definition of a qualified lead. What should the BA focus on?
Options
- AMapping historical leas data from each team and building charts to highlight similarities
- BEvaluating team' skill and experience to determine how they can better align.
- CScheduling and all-day collaboration workshop with both team to resolve their differences
How the community answered
(27 responses)- A7% (2)
- B11% (3)
- C81% (22)
Explanation
When two teams have conflicting definitions of a key concept - in this case, a 'qualified lead' - the most effective resolution is a facilitated collaboration session that brings both parties to the table at the same time. A joint workshop creates a shared space to surface differences, negotiate alignment, and co-create a unified definition. Mapping historical data (A) is analytical but doesn't address the human and communication gap between teams. Evaluating team skills (B) is irrelevant to a definitional disagreement and does not advance alignment on lead qualification criteria.
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