BA-201 · Question #37
Northern Trail Outfitters is implementing Marketing Cloud. Stakeholders are having a difficult time conceptualizing how Marketing Cloud uses insights to create journeys. The Business analyst (BA)…
The correct answer is C. Schedule a storyboarding session. Storyboarding is a technique that uses a sequence of visual panels or narrated scenarios to walk stakeholders through a process or experience - without requiring a live system or working prototype. It is fast to produce, highly visual, and effective at helping non-technical…
Question
Northern Trail Outfitters is implementing Marketing Cloud. Stakeholders are having a difficult time conceptualizing how Marketing Cloud uses insights to create journeys. The Business analyst (BA) has been asked to show stakeholders how it works so the implementation project can move forward. Timelines are two tight to present a demo, and approval from stakeholders is needed soon in order to keep the project on track. What should the BA do to help stakeholders visualize how it will work?
Options
- ACreate a UPN (Universal Process Notation) diagram.
- BBuild a capability model.
- CSchedule a storyboarding session.
How the community answered
(47 responses)- A9% (4)
- B19% (9)
- C72% (34)
Explanation
Storyboarding is a technique that uses a sequence of visual panels or narrated scenarios to walk stakeholders through a process or experience - without requiring a live system or working prototype. It is fast to produce, highly visual, and effective at helping non-technical stakeholders understand how a system will work in practice. This makes it ideal when time is tight and a full demo isn't feasible. Option A (UPN diagram) is a process notation tool that documents workflow logic but is too technical and abstract to convey an experiential journey to business stakeholders. Option B (a capability model) maps organizational capabilities at a high level and does not show how the system works in action.
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