A business analyst is using storytelling to communicate the vision for a Salesforce solution to business stakeholders. Which storytelling technique should the BA use in their initial demo of a…

The correct answer is B. Give a perspective from a relatable persona that shows the development team can solve their. In an initial demo to business stakeholders, the goal of storytelling is to create an emotional connection and show that the team understands the audience's problems. Using a relatable persona - a character representative of a real user - allows stakeholders to see themselves…

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Question

A business analyst is using storytelling to communicate the vision for a Salesforce solution to business stakeholders. Which storytelling technique should the BA use in their initial demo of a solution to business stakeholders?

Options

AHighlight a perspective from testing feedback that identifies bugs and pain points in their business
BGive a perspective from a relatable persona that shows the development team can solve their
CDescribe a perspective from the business requirements document that addresses architectural

How the community answered

(34 responses)

A
6% (2)
B
85% (29)
C
9% (3)

Explanation

In an initial demo to business stakeholders, the goal of storytelling is to create an emotional connection and show that the team understands the audience's problems. Using a relatable persona - a character representative of a real user - allows stakeholders to see themselves in the story and understand how the solution addresses their specific challenges. Option A (highlighting bugs from testing feedback) is too technical and negative for an initial demo. Option C (referencing a business requirements document and architecture) is too formal and abstract to engage non-technical stakeholders emotionally.

Topics

#Storytelling#Stakeholder Engagement#Solution Presentation#Communication Techniques

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