A Real-Time CDP consultant needs to activate all profiles who are part of Audience1 via an HTTP API destination. Some of these qualified profiles are also part of other Audiences (i.e., Audience2 and

Question

Options

• AAudience1, Audience2, Audience3
• BAudience1, Audience2
• CAudience1
• DAudience1, Audience3

• A
  79% (19)
• B
  13% (3)
• C
  4% (1)
• D
  4% (1)

Explanation

Option A is correct because when Adobe Real-Time CDP exports profiles to an HTTP API destination, the segmentMembership field in the XDM payload reflects the complete audience membership state of each profile, not just the audience that triggered the activation. A profile belonging to Audience1, Audience2, and Audience3 will have all three listed in its segmentMembership map, regardless of which audience was mapped to the destination.

Options B, C, and D are wrong because they incorrectly assume that only the activated audience (or some partial subset) is exported - but Real-Time CDP does not filter the membership field down to the triggering audience. The platform sends the full audience membership snapshot for each qualifying profile.

Memory tip: Think of segmentMembership as a profile's "ID card" - activating via Audience1 gets you the profile, but the ID card always lists every club the person belongs to, not just the one that got them through the door.

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