A marketer has been tasked with a last-minute request to create an audience within Real-Time CDP for activation through Adobe Campaign and Facebook. The marketer uploads a file that contains the relev

Question

Options

• AAudience must be manually activated
• BWithin the next 24 hours
• CImmediately after creation
• DWithin 48 hours after creation

• A
  17% (5)
• B
  72% (21)
• C
  3% (1)
• D
  7% (2)

Explanation

Option B is correct because file uploads in Adobe Real-Time CDP use batch ingestion, which triggers a segment evaluation cycle that completes within 24 hours - after which the audience is automatically pushed to activated destinations like Adobe Campaign and Facebook. Option A is wrong because destinations are configured to activate audiences automatically once the segment is evaluated; no manual step is needed per activation. Option C is incorrect because file-based (batch) ingestion is not real-time - immediate activation applies to streaming ingestion, not file uploads. Option D (48 hours) is a plausible distractor but exceeds the actual SLA; Adobe's documented batch ingestion and activation window is 24 hours, not 48.

Memory tip: Pair the method with the timing - "File = Batch = 24 hours." If the data came in via a streaming source, the answer would be "immediately"; but a file upload locks you into the batch pipeline's 24-hour cycle.

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