What are common activation patterns in Adobe RT-CDP? (Select two.)

Question

Options

• ABatch activation for large datasets.
• BEdge-based activation for real-time use cases.
• CManual activation for immediate campaign needs.
• DOn-site segmentation for batch exports.

• A
  73% (45)
• C
  18% (11)
• D
  10% (6)

Explanation

Adobe Real-Time CDP supports two primary activation patterns: Batch activation (A) handles large datasets by exporting segments on a scheduled basis to destinations like cloud storage or email platforms, making it ideal for CRM-style campaigns. Edge-based activation (B) leverages Adobe's Edge Network to deliver real-time personalization decisions at the moment of user interaction, enabling sub-second use cases like web/app personalization.

Why the distractors are wrong:

• C (Manual activation) is not a recognized activation pattern in RT-CDP - activations are configured as automated destination flows, not manually triggered per-campaign.
• D (On-site segmentation for batch exports) conflates two concepts; on-site segmentation describes where evaluation happens, not a distinct activation pattern, and pairing it with "batch exports" creates a nonsensical hybrid term not used in RT-CDP architecture.

Memory tip: Think "B-E-A-M" - Batch = Export on schedule, and Edge = real-tiMe. The two core activation modes map neatly to when the decision is made: ahead of time (batch) vs. at the moment of interaction (edge).

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