What is an example of on-site personalization using Adobe RT-CDP?

Question

Options

• ASending an email campaign to a segment of customers.
• BDisplaying a personalized homepage banner based on recent browsing behavior.
• CRunning a batch activation workflow for ad platforms.
• DExporting a customer profile report to an external system.

• A
  7% (2)
• B
  74% (20)
• C
  15% (4)
• D
  4% (1)

Explanation

On-site personalization means changing what a visitor sees in real time on your website based on who they are - which is exactly what option B describes: a homepage banner that adapts to a user's recent browsing behavior, powered by RT-CDP's real-time profile resolution and edge activation.

Why the distractors are wrong:

• A (email campaign) is an off-site, outbound channel - not on-site, and typically batch-oriented rather than real-time.
• C (batch activation for ad platforms) is an off-site paid media workflow and explicitly batch - the opposite of real-time on-site delivery.
• D (exporting a profile report) is a data export/analytics operation, not a personalization action delivered to a customer at all.

Memory tip: Think of "on-site" as what the customer sees when they land on your page right now. If the action happens on your domain and reacts to live behavior, it's on-site personalization. Emails, ads, and exports all happen away from the site - so they're automatically out.

No community discussion yet for this question.