A data architect is tasked with enabling same-page and next-page personalization use cases via Adobe Target to ensure real-time targeting based on customer's interaction on the website. Which two are

Question

Options

• AGrant users access to the default workspace and the Approver role
• BCreate a separate workspace in Adobe Target for real-time and next-page personalization
• CImplement a custom merge policy to evaluate audiences in real-time
• DActivate the Active-On-Edge merge policy to constantly evaluate audiences on the edge

• A
  74% (52)
• B
  10% (7)
• C
  16% (11)

Explanation

Enabling same-page and next-page personalization in Adobe Target requires two specific prerequisites: granting users the Approver role in the default workspace (A) and activating the Active-On-Edge merge policy (D). The Approver role is required because it grants the permissions necessary to activate destinations and push audiences to Adobe Target; without it, the activation flow is blocked at the authorization level. The Active-On-Edge merge policy is essential because it instructs Adobe Experience Platform to continuously evaluate segment membership at the edge network, which is what makes real-time, same-page and next-page targeting possible.

Why the distractors are wrong: Option B is incorrect because no separate workspace is needed - the default workspace is where the integration is configured. Option C is wrong because a custom merge policy is not the requirement; the specific Active-On-Edge policy (a built-in Adobe-provided policy) is what must be activated, not a custom one.

Memory tip: Think "A + Edge" - you need Access (Approver role) + Edge evaluation (Active-On-Edge merge policy). Same-page personalization lives at the edge, so your policy and your people both need to be edge-ready.

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