Adobe
AD0-E408 · Question #57
AD0-E408 Question #57: Real Exam Question with Answer & Explanation
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Question
An Adobe Target Business Practitioner has designed an A/B test for a leading e-commerce company to evaluate the effectiveness of a new website layout aimed at improving user engagement and conversion rates. The company is eagerly awaiting the results to make data- driven decisions. Consequently, the marketing team is actively monitoring the A/B test during its execution to stay informed and potentially make swift adjustments. Despite this, the practitioner has cautioned against continuous monitoring of the A/B test results. What could be the rationale behind this advice?
Options
- AIt may introduce bias and impact the reliability of the results.
- BContinuous monitoring ensures a higher statistical power.
- CIt accelerates the identification of true differences in conversion rates.
- DContinuous monitoring increases the overall duration of the test.
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