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AD0-E408 · Question #56

An Adobe Target Business Practitioner is tasked with implementing an Exit Intent Pop-Up on a specific website page using Adobe Target. The objective is to measure user interactions effectively by comb

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Implementation and Delivery

Question

An Adobe Target Business Practitioner is tasked with implementing an Exit Intent Pop-Up on a specific website page using Adobe Target. The objective is to measure user interactions effectively by combining the number of users who click on the pop-up and also view a success page. How can the Business Practitioner create the success metric so that both the click on the pop-up and the subsequent view of a specific page are part of a single conversion goal, considering Adobe Analytics will be used as a reporting source?

Options

  • ASet up two separate conversion goals in Adobe Target, one for "clicked element" and another for
  • BImplement a custom JavaScript function through Adobe Target to manually track clicks and views
  • CUtilize Adobe Target's out-of-the-box metrics without customization for a combined conversion
  • DCreate a Calculated Metric based on "clicked element & viewed page" in Adobe Analytics and then

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Topics

#conversion goals#Adobe Analytics integration#calculated metrics#success metrics
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