During the development of an activity, a target specialist identified that the required audience was not pre-existing and had to be created solely for that activity. Furthermore, the specialist aimed

Question

Options

• ACreate audiences
• BCreate an activity-only audience
• CCreate reporting audience
• DCombine multiple audiences

• A
  15% (5)
• B
  71% (24)
• C
  6% (2)
• D
  9% (3)

Explanation

Option B is correct because an activity-only audience is created and scoped exclusively to a single activity - it is never saved to the shared audience library, directly satisfying both requirements: creating a new audience and avoiding library congestion.

Option A (Create audiences) is wrong because creating a standard audience saves it persistently to the audience library, which is precisely the congestion the specialist wants to prevent.

Option C (Create reporting audience) is wrong because reporting audiences are used to segment post-activity reports and analytics - they do not control who qualifies to enter or be targeted by an activity.

Option D (Combine multiple audiences) is wrong because combining requires pre-existing audiences to merge, whereas the question explicitly states the required audience does not yet exist.

Memory tip: Think of it as a sticky note vs. a filing cabinet entry - an activity-only audience is a temporary sticky note attached to one activity, while a standard audience gets filed permanently in the library for everyone to reuse.

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