What are prerequisites for enabling Automated Personalization (AP)? (Select two.)

Question

Options

• ADefined business goals
• BMultiple experience variations
• CMultichannel attribution modeling
• DHistorical data for training machine learning models

• A
  12% (6)
• B
  84% (42)
• C
  4% (2)

Explanation

Automated Personalization (AP) requires multiple experience variations (B) because the machine learning algorithm must have distinct content options to select from when personalizing for each visitor - a single experience gives the model nothing to choose between. It also requires historical data (D) to train the underlying predictive models (e.g., Adobe Target's Random Forest algorithm); without prior behavioral data, the model cannot make informed personalization decisions.

A (Defined business goals) is incorrect because, while best practice, documented goals are a strategic consideration - not a technical prerequisite that gates AP from functioning. C (Multichannel attribution modeling) is incorrect because AP operates within a single activity/channel and does not depend on cross-channel attribution infrastructure.

Memory tip: Think of AP as a chef - it needs a menu (multiple variations, B) and a recipe book built from experience (historical training data, D). Goals and attribution are dining-room concerns, not kitchen requirements.

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