Which settings can be configured for Multivariate Testing? (Select two.)

Question

Options

• ACombination priorities
• BExperience overlap rules
• CExperience traffic allocation
• DTesting confidence intervals

• A
  79% (44)
• B
  14% (8)
• D
  7% (4)

Explanation

Combination priorities (A) and experience traffic allocation (C) are both direct configuration settings within a Multivariate Test setup. Combination priorities let you control which element combinations receive preferential display when the algorithm is learning, while traffic allocation lets you define what percentage of visitors enter the test and how that traffic is distributed across experiences.

Experience overlap rules (B) is not a configurable MVT setting - overlap concerns (such as preventing the same visitor from entering conflicting activities) are handled at the activity or workspace level, not within MVT configuration itself. Testing confidence intervals (D) is a reporting metric that reflects statistical certainty in results; it is calculated automatically and observed in reports, not set by the user as a test parameter.

Memory tip: Think of MVT settings as the controls you touch before the test runs - you prioritize combinations and allocate traffic upfront. Confidence intervals appear after data is collected, and overlap is an audience/activity concern, not an MVT-specific one.

No community discussion yet for this question.