Which action is required to ensure multiple activities using the same audience do not conflict?

Question

Options

• ASet unique audience criteria for each activity
• BUse the "Priority" setting in activity configuration
• CRestrict simultaneous activity launches
• DAdjust confidence levels for all activities

• A
  3% (1)
• B
  78% (28)
• C
  14% (5)
• D
  6% (2)

Explanation

Using the Priority setting in activity configuration is the correct mechanism because it tells the system which activity takes precedence when a single visitor qualifies for multiple overlapping activities - ensuring deterministic, conflict-free delivery rather than random or simultaneous execution.

Why the distractors are wrong:

• A is incorrect because using unique audience criteria avoids overlap entirely rather than managing it - this is a design workaround, not a conflict resolution setting.
• C is incorrect because restricting simultaneous launches is an operational constraint, not a built-in configuration feature for handling audience overlap.
• D is incorrect because confidence levels relate to statistical significance in A/B testing results, not to resolving which activity wins when audiences collide.

Memory tip: Think of Priority like a traffic light at an intersection - when two activities "arrive" at the same visitor simultaneously, Priority decides who gets the green light. Higher priority = goes first.

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