Which experience displays if a user qualifies for an activity that contains multiple experiences with multiple qualifying audiences? For example, in the following illustration, a user from…

Question

Exhibit

Options

• AThis user would be shown Experience A.
• BThis user would be shown Experience B.
• CThis user would be shown Experience C.
• DThis user would be shown a mix of Experience A and Experience C.

• A
  72% (31)
• B
  7% (3)
• C
  16% (7)
• D
  5% (2)

Explanation

When a user qualifies for multiple experiences, the platform (Adobe Target) serves the first matching experience in the list order - so the California/Windows user sees Experience A because it appears before Experience C and they meet its Windows audience criteria. Option B is wrong because Experience B has a different qualifying audience that this user doesn't belong to, making it irrelevant to the scenario. Option C is wrong because, although the user qualifies for the California audience, Experience C is lower in the experience order than Experience A, and the system stops at the first match. Option D is wrong because the platform never blends or mixes experiences - a single user always receives exactly one experience per activity. Memory tip: Think of it like a priority queue - experiences are evaluated top-to-bottom, and the user gets the first door they can open, not every door they have a key to.

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