A client wants to launch a landing page test targeting users in North America with an interest in outdoor activities. Which audience requirements would ensure proper targeting?

Question

Options

• AUsers visiting the homepage within the last week.
• BUsers based in North America who previously viewed outdoor products.
• CAll users who visited the website in the last month.
• DUsers who completed a purchase in the last six months.

• A
  2% (1)
• B
  81% (44)
• C
  11% (6)
• D
  6% (3)

Explanation

Option B correctly satisfies both targeting criteria the client specified: geographic location (North America) and demonstrated interest in outdoor activities (previously viewed outdoor products). This combination ensures the landing page test reaches the most relevant and qualified audience.

Why the distractors fail:

• A targets homepage visitors from the past week - no geographic filter, no interest signal, just recency
• C casts the widest net possible (all visitors, last month) with zero targeting specificity - volume without relevance
• D filters by purchase history, which reflects past buyers broadly, not necessarily outdoor-interested users in North America specifically

Memory tip: Think of targeting as a logical AND - every client requirement must be met simultaneously. When a question lists two criteria (geography + interest), the correct answer must satisfy both. Any option that addresses only one criterion or neither is automatically wrong.

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