An e-commerce site wants to show a custom offer to visitors based on their browsing history. Which activity type should be used?

Question

Options

• AA/B Test
• BMultivariate Testing
• CExperience Targeting
• DAuto-Target

• A
  8% (3)
• B
  16% (6)
• C
  74% (28)
• D
  3% (1)

Explanation

Experience Targeting (ET) uses rule-based logic to deliver specific content to specific audiences - making it the perfect fit when you want to show a custom offer to visitors based on a known attribute like browsing history. It's essentially an "if this audience, then show this experience" activity.

Why the distractors are wrong:

• A/B Test randomly splits traffic to compare versions; it doesn't target based on who the visitor is.
• Multivariate Testing (MVT) tests combinations of multiple page elements simultaneously to find the best-performing mix - it's about optimization, not personalization.
• Auto-Target uses machine learning to dynamically serve the best experience, but it learns over time rather than applying a predefined rule based on existing data like browsing history.

Memory tip: Think of Experience Targeting as "If → Then" targeting - if a visitor matches a rule (browsed X), then show them experience Y. Any time a question describes a known audience segment getting a specific treatment, ET is your answer.

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