Which setting allows you to track a custom success metric in an activity?

Question

Options

• AAudience Filters
• BGoals and Settings
• CExperience QA
• DMetrics Dashboard

• A
  2% (1)
• B
  84% (48)
• C
  9% (5)
• D
  5% (3)

Explanation

Goals and Settings (B) is correct because this section within an activity - common in platforms like Adobe Target - is where you define what constitutes success for that activity, including the ability to add and configure custom success metrics (e.g., conversions, revenue, engagement events).

• A (Audience Filters) is wrong because that setting controls who sees the activity, not what you measure as success.
• C (Experience QA) is wrong because that feature is used to preview and validate how experiences look before the activity goes live - it has no metric configuration.
• D (Metrics Dashboard) is wrong because dashboards display results after the fact; they don't let you define or configure what to track.

Memory tip: Think "Goals = what you want to achieve." The word Goals in "Goals and Settings" directly signals where you set success criteria - if you want to measure it, you define it under Goals.

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