Which report provides insights into the performance of individual experiences in a Multivariate Test (MVT)?

Question

Options

• AAutomated Personalization Summary
• BExperience Performance
• CAudience Engagement
• DGoal Achievement

• A
  3% (1)
• B
  95% (37)
• C
  3% (1)

Explanation

Experience Performance is the correct report because it's specifically designed to show how each individual experience (combination of element variations) performs within an MVT, displaying metrics like conversion rate, lift, and confidence for every unique combination tested.

Why the distractors are wrong:

• A. Automated Personalization Summary - this report is tied to the Automated Personalization (AP) activity type, not MVT; it shows offer-level performance for ML-driven personalization.
• C. Audience Engagement - this is not a standard report name in MVT workflows; engagement metrics aren't the primary output of MVT experience-level analysis.
• D. Goal Achievement - while goal metrics are surfaced in MVT reports, there is no standalone "Goal Achievement" report; goal data is embedded within the Experience Performance view.

Memory tip: Think "Experience Performance = how each experience (combination) performs" - the name maps directly to the purpose: evaluating which of the many MVT combinations wins.

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