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AD0-E408 · Question #37
What is the recommended action if the data in an A/B test indicates no statistical significance after a reasonable period?
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Optimization and Analysis
Question
What is the recommended action if the data in an A/B test indicates no statistical significance after a reasonable period?
Options
- AStop the test immediately
- BExtend the test duration
- CModify the audience
- DChange the primary metric
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Topics
#A/B Testing#Statistical Significance#Sample Size#Test Duration