Which success metric in Adobe Target measures a visitor's aggregated score based on the value assigned to pages visited on the site?

Question

Options

• ACustom Scoring
• BConversion
• CRevenue
• DTime on Site

• A
  87% (59)
• B
  3% (2)
• C
  3% (2)
• D
  7% (5)

Explanation

Custom Scoring is correct because it lets you assign a numeric point value to individual pages, then aggregates those points across all pages a visitor views during a session - producing a single composite score per visitor. This makes it ideal for measuring engagement across multi-page journeys where different pages have different relative importance.

• B. Conversion tracks whether a visitor completes a specific action (e.g., clicks a button, views a page) - it's binary, not a cumulative score.
• C. Revenue aggregates monetary values from orders/purchases, not page-visit scores.
• D. Time on Site measures duration of a visit, not any point-based page valuation.

Memory tip: Think of Custom Scoring as a "point card" - you stamp points on each page visit, and the total score is tallied at checkout. If the metric involves assigning values to pages and adding them up, it's Custom Scoring.

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