What is required to share audiences between Adobe Analytics and Adobe Target?

Question

Options

• Aat.js only
• BCustomer Attributes
• CExperience Cloud ID Service
• DProfile scripts

• A
  4% (1)
• B
  4% (1)
• C
  80% (20)
• D
  12% (3)

Explanation

Experience Cloud ID Service (ECID) is required to share audiences between Adobe Analytics and Adobe Target because it provides a common, persistent visitor identity across Experience Cloud solutions - without a shared ID, the two products cannot recognize the same visitor and therefore cannot share audience segments.

• A (at.js only) is wrong: at.js is Target's deployment library and handles tag firing, but it alone cannot bridge identity between Analytics and Target.
• B (Customer Attributes) is wrong: Customer Attributes lets you upload CRM/offline data into Experience Cloud, but it is not the mechanism that enables audience sharing between these two solutions.
• D (Profile scripts) is wrong: Profile scripts run within Target to create custom visitor attributes, but they are scoped to Target only and play no role in cross-solution audience sharing.

Memory tip: Think of ECID as the "passport" every visitor carries across Adobe solutions - without it, Analytics and Target are in separate countries with no way to recognize the same traveler.

No community discussion yet for this question.