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AD0-E408 · Question #124
AD0-E408 Question #124: Real Exam Question with Answer & Explanation
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Question
A retail business aims to increase the average order value (AOV) by recommending complementary products. What would be the most suitable primary KPI and a secondary KPI for this activity?
Options
- APrimary KPI: Product Views; Secondary KPI: Page Views
- BPrimary KPI: Conversion Rate; Secondary KPI: Revenue per Visitor
- CPrimary KPI: Average Order Value; Secondary KPI: Add-to-Cart Rate
- DPrimary KPI: Bounce Rate; Secondary KPI: Checkout Completion Rate
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