Management at a subscription-based service is concerned about the churn rate among its existing customers. After analyzing customer data, they notice that users who do not engage with the latest…

Question

Options

• AIncrease the subscription prices for premium content
• BImplement a gamification feature on the website
• CLaunch a social media campaign to attract new users
• DTest variations of the content recommendation algorithm

• A
  18% (5)
• B
  7% (2)
• C
  4% (1)
• D
  71% (20)

Explanation

Testing variations of the content recommendation algorithm (D) directly addresses the root cause: users who don't engage with relevant content are more likely to churn. Adobe Target is an A/B testing and personalization platform, so testing algorithmic variations to surface better content matches is exactly what the tool is designed for - improving engagement through experimentation.

Why the distractors are wrong:

• A (raise prices) worsens churn by adding friction, not reducing it.
• B (gamification) is a valid engagement tactic in general, but it doesn't directly address the content relevance gap identified in the data, and it falls outside Adobe Target's optimization scope.
• C (social media campaign) targets acquisition, not retention - the wrong problem entirely.

Memory tip: When you see "Adobe Target" in a question, lock onto two keywords - test and personalize. The tool exists to run experiments and optimize user experiences. Any answer that involves testing a variation of something the user interacts with (recommendations, layouts, CTAs) is almost always the right frame. If the data points to a behavior gap (low content engagement → churn), the Adobe Target answer will fix that specific behavior through testing.

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