A business wants to increase engagement on its homepage. Which secondary success metric would best support this objective?

The correct answer is A. Time Spent on Page. Time Spent on Page (A) directly measures engagement - if visitors are spending more time on the homepage, it signals they're actively interacting with content, which aligns precisely with the objective of increasing engagement. Distractors B (Revenue per Visitor), C (Orders Compl

Strategy and Planning

Question

Options

ATime Spent on Page
BRevenue per Visitor
COrders Completed
DProduct Views

How the community answered

(37 responses)

A
84% (31)
B
8% (3)
C
3% (1)
D
5% (2)

Explanation

Time Spent on Page (A) directly measures engagement - if visitors are spending more time on the homepage, it signals they're actively interacting with content, which aligns precisely with the objective of increasing engagement. Distractors B (Revenue per Visitor), C (Orders Completed), and D (Product Views) are all primary or conversion metrics tied to sales outcomes, not engagement itself - they measure what happens after a user leaves the homepage and takes purchasing action, making them poor proxies for homepage engagement specifically.

Memory tip: Think "engagement = attention and interaction, not action." Secondary success metrics should support the main objective without measuring the final conversion - if the goal says "engage," look for metrics about time, clicks, or scrolling, not revenue or orders.

Topics

#secondary metrics#engagement KPI#homepage optimization#metric selection

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