What is the main purpose of the Adobe Target Sample Size Calculator?

Question

Options

• ATo determine the required traffic for achieving statistical significance
• BTo analyze historical metrics for reports
• CTo configure success metrics for activities
• DTo measure engagement rates for audience segments

• A
  68% (15)
• B
  5% (1)
• C
  9% (2)
• D
  18% (4)

Explanation

Adobe Target's Sample Size Calculator exists specifically to help you determine how much traffic your A/B test needs before you can trust the results - that is, before results reach statistical significance. Without knowing the required sample size upfront, tests are often stopped too early (leading to false positives) or run longer than necessary. Options B, C, and D describe real Adobe Target features, but separate ones: historical metric analysis belongs to the Reports section, configuring success metrics is done in the Activity Setup workflow, and measuring engagement by segment is handled by Audience reporting - none of these involve the Sample Size Calculator. Memory tip: Think of the calculator as a "traffic budget tool" - before you run a test, you calculate how many visitors you need, just like budgeting time before starting a project.

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