How can a target specialist ensure the consistent delivery of the same experience across multiple pages of the website when using the Visual Experience Composer of an A/B test?

Question

Options

• ADevelop an audience encompassing all URLs and implement it in the 'Targeting' step
• BInclude various URLs in the 'Enter Activity URL' section during A/B test creation
• CIntegrate URL conditions within the page delivery option
• DGenerate a distinct A/B test for each individual URL

• A
  14% (5)
• B
  3% (1)
• C
  78% (28)
• D
  6% (2)

Explanation

Integrating URL conditions within the Page Delivery option (found in the VEC's activity settings) lets you define rules - such as "URL contains /product" - so the same experience is consistently applied to all matching pages without manual repetition. Option A is wrong because the Targeting step defines who sees the experience (audience segments like location or device), not where it appears across pages. Option B is wrong because the "Enter Activity URL" field is simply a preview/authoring entry point for the VEC editor - it doesn't control multi-page delivery. Option D is wrong because creating separate A/B tests per URL fragments your traffic, complicates management, and risks inconsistent experiences - the opposite of what's needed.

Memory tip: Think of Page Delivery as setting the "delivery address" - you define URL conditions that tell Target exactly where to ship the experience, much like a shipping rule that covers an entire zip code rather than one house at a time.

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