If a visitor does not see the Auto-Target activity and converts, does the conversion count in the activity report?

Question

Options

• ANo, only visitors who qualify for and view the Auto-Target activity are counted in reporting.
• BConversions are counted, but they are assigned to a separate "unseen conversions" metric within
• CYes, all conversions from that visitor are attributed to the Auto-Target activity.
• DOnly if the visitor sees the activity within the same session, the conversion is counted.

• A
  79% (22)
• B
  4% (1)
• C
  4% (1)
• D
  14% (4)

Explanation

Option A is correct because Auto-Target (and Target activities generally) only track visitors who actually enter the activity - meaning they must qualify for the experience and have it rendered/displayed to them. A visitor who never sees the activity is simply outside the activity's scope, so their conversions have no basis for attribution.

Why the distractors are wrong:

• B is fabricated - Target does not have an "unseen conversions" metric; no such tracking mechanism exists in the reporting model.
• C is wrong because attribution requires activity participation; blanket attribution to all site conversions would make reporting meaningless and inaccurate.
• D introduces a session-based condition that doesn't exist - the issue isn't timing within a session, it's whether the visitor ever qualified and entered the activity at all.

Memory tip: Think of it like a concert ticket - if you never got through the door, the band doesn't count you in attendance, no matter what you did outside the venue.

No community discussion yet for this question.