You are constructing the key resources view of the business model canvas. Which two business perspectives are supported? (Choose two.)

Question

Options

• Akey activities
• Bcost structure
• Ccustomer relationships
• Ddistribution channels
• Ecustomer segments

• A
  88% (22)
• B
  8% (2)
• D
  4% (1)

Explanation

Key Resources in the Business Model Canvas sit at the operational core of the framework, directly enabling two perspectives: Key Activities (A) and Customer Segments (E). Resources are the "what you need" layer - they define what you must have in order to perform your key activities and to serve specific customer segments with the right capabilities and assets.

Why the distractors are wrong:

• B. Cost Structure - Cost structure is a downstream financial consequence of deploying resources, not a perspective resources actively support in design terms.
• C. Customer Relationships - This block describes how you interact with customers (self-service, dedicated support, etc.), which is driven more by the customer-facing side of the canvas, not by resource allocation.
• D. Distribution Channels - Channels define how value reaches customers, which is tied to value propositions and customer segments - not to what resources you hold.

Memory tip: Use the phrase "Resources DO and SERVE" - Key Resources support what you DO (Key Activities) and who you SERVE (Customer Segments). Every other block in the canvas is either a cause of, or a consequence of, those two relationships.

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