You are working with the Director of Operations at BigCity, USA, to create a business proposal. Public transportation is the largest budget item for the city. To reduce the environment impact of…

Question

Options

• AIncrease ridership by 10 percent.
• BPromote environment consciousness
• CFocus on rider experience.
• DReduce the cost of services by 5 percent.
• EProvide free Wi-Fi on the buses.

• A
  15% (6)
• B
  73% (29)
• D
  5% (2)
• E
  8% (3)

Explanation

Options B and C are correct because a business roadmap captures strategic priorities, not specific measurable targets. "Promote environment consciousness" (B) reflects the underlying strategic driver behind wanting to reduce traffic and increase transit ridership - it's the why, not the metric. "Focus on rider experience" (C) directly addresses the city council's safety concern about theft on light rail, as safety is a core component of rider experience and a distinct initiative requiring its own roadmap entry.

Why the distractors are wrong: A ("Increase ridership by 10%") and D ("Reduce cost of services by 5%") are specific KPIs/targets, not business priorities - they would appear in the business case as success metrics, not as roadmap priorities. E ("Provide free Wi-Fi") is a tactical solution, not a business priority, and is never mentioned as a goal in the scenario.

Memory tip: Think of business priorities as the strategic intent (why we're doing this), and metrics as the measurement (how we'll know we succeeded). When the exam gives you a specific percentage, that's almost always a metric - not a priority. Map each scenario concern to an abstract priority: environment concern → environment consciousness; safety concern → rider experience.

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