820-605 · Question #159
What should be the primary source of information about a customer's current adoption barriers?
The correct answer is B. insight from the account team. The primary source of information regarding a customer's current adoption barriers should be insights gathered from the account team due to their continuous and direct engagement with the customer.
Question
What should be the primary source of information about a customer's current adoption barriers?
Options
- Acurrent industry trends
- Binsight from the account team
- Cbill of materials
- Dcustomer strategic goals
How the community answered
(20 responses)- B95% (19)
- D5% (1)
Why each option
The primary source of information regarding a customer's current adoption barriers should be insights gathered from the account team due to their continuous and direct engagement with the customer.
Current industry trends provide general context but do not offer specific details about this particular customer's unique adoption barriers.
The account team has ongoing, direct interactions with the customer at various levels, providing them with invaluable qualitative and quantitative insights into the customer's day-to-day challenges, feedback, and potential adoption roadblocks.
A bill of materials lists purchased components but offers no information about how the customer is using or struggling to use the solution.
Customer strategic goals outline desired future states but do not detail the current impediments or specific barriers preventing adoption.
Concept tested: Identifying customer adoption barriers - information sources
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