Cisco
810-440 · Question #41
Which two resources can be used to determine the characteristics of a customer's persona?
The correct answer is B. Social media E. Annual reports. You can construct personas from publicly available information such as LinkedIn, annual reports, and social media. Additional marketing material may also be available from which you can derive information about personas.
Introduction to Business Architecture
Question
Which two resources can be used to determine the characteristics of a customer's persona?
Options
- AIndustry peers
- BSocial media
- CPast employers
- DHuman resources
- EAnnual reports
How the community answered
(39 responses)- A5% (2)
- B92% (36)
- C3% (1)
Explanation
You can construct personas from publicly available information such as LinkedIn, annual reports, and social media. Additional marketing material may also be available from which you can derive information about personas.
Topics
#customer persona#customer analysis#information gathering
Community Discussion
No community discussion yet for this question.