How does Cisco define ATR?

Question

Options

• AContracts/subscriptions that are available to renew.
• BATR is the sum of RR and iARR, minus the attrition rate.
• CAny customer agreement where attrition has been an issue.
• DContracts/subscriptions that have attrition terms revoked.

• A
  94% (31)
• B
  3% (1)
• C
  3% (1)

Explanation

ATR (Available to Renew) is Cisco's term for contracts and subscriptions that are approaching their renewal date and are eligible for renewal action - making A correct.

Why the distractors are wrong:

• B describes a financial metric formula mixing RR (Recurring Revenue) and iARR, which relates to Cisco's revenue tracking, not the definition of ATR itself.
• C confuses ATR with attrition-related flags - Cisco tracks attrition risk separately; ATR simply identifies renewal-eligible contracts, not problematic ones.
• D is a fabricated concept; "attrition terms revoked" is not a Cisco sales or renewal term.

Memory tip: Break down the acronym literally - Available To Renew. ATR is purely about eligibility for renewal, so think of it as your pipeline of upcoming contract renewals, similar to a sales funnel stage. If it's coming up for renewal, it's in ATR.

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