Which two outcomes drive the value of subscriptions for customers? (Choose two.)

Question

Options

• AConsulting services
• Bcontinuous access to innovation
• Cbundling of software and hardware
• DAccess to the latest capabilities
• Efreeware offers

• A
  5% (2)
• B
  85% (35)
• C
  7% (3)
• E
  2% (1)

Explanation

Subscriptions deliver ongoing value primarily through continuous access to innovation (B) and access to the latest capabilities (D) - both reflect the core subscription promise: customers stay current without repurchasing, receiving updates, new features, and improvements as part of their subscription rather than as separate purchases.

Why the distractors are wrong:

• A (Consulting services) - these are typically sold separately as professional services, not bundled into a standard subscription.
• C (Bundling of software and hardware) - bundling is a packaging strategy, not a value outcome that subscriptions uniquely drive for customers.
• E (Freeware offers) - freeware is free software with no subscription model, which is the opposite of what's being asked.

Memory tip: Think of subscriptions as a "always-on pipeline" - the two correct answers both describe flow (continuous access, latest capabilities). If an answer describes a one-time transaction or a separate service, eliminate it.

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