Which two types of recurring revenue sales does Cisco offer? (Choose two.)

Question

Options

• APlatform subscription sale
• BLicense sale
• CPortfolio
• DSubscription sale
• ETraining

• A
  91% (21)
• C
  4% (1)
• E
  4% (1)

Explanation

Cisco formally defines two types of recurring revenue sales in its sales methodology: Platform subscription sale (A) and License sale (B). A platform subscription sale ties the customer to a recurring fee for access to a Cisco software platform, while a license sale involves recurring software license purchases that generate predictable, ongoing revenue.

Why the distractors are wrong:

• C (Portfolio) refers to a collection of Cisco products/solutions, not a revenue model or sales motion.
• D (Subscription sale) sounds plausible, but Cisco's specific terminology uses the more precise "Platform subscription sale" - a generic "subscription sale" is not a defined category in their framework.
• E (Training) is a professional services offering, not a recurring revenue sales type under Cisco's model.

Memory tip: Think "Pay the License" - Platform subscription and License are the two recurring types. Both involve ongoing payments tied to software access, which is Cisco's core recurring revenue strategy as they shifted from hardware to software-led selling.

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