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PK0-004 · Question #40

Which of the following individuals is MOST likely to be a key stakeholder for the product launch phase of a project?

The correct answer is B. Marketing representative. A marketing representative is a key stakeholder during the product launch phase because they are directly responsible for launch strategy, campaigns, messaging, and customer outreach - all critical activities during this phase. A sales clerk performs operational, transactional…

Project management concepts

Question

Which of the following individuals is MOST likely to be a key stakeholder for the product launch phase of a project?

Options

  • ASales clerk
  • BMarketing representative
  • CTeam lead
  • DProduct intern

How the community answered

(66 responses)
  • A
    5% (3)
  • B
    92% (61)
  • C
    2% (1)
  • D
    2% (1)

Explanation

A marketing representative is a key stakeholder during the product launch phase because they are directly responsible for launch strategy, campaigns, messaging, and customer outreach - all critical activities during this phase. A sales clerk performs operational, transactional work and is not typically involved in launch planning decisions. A team lead is an internal contributor but not typically a key decision-maker for a product launch. A product intern is a junior, supporting role with limited influence or stake in launch outcomes. Stakeholders are those who have a significant interest in or influence over the project, making the marketing representative the strongest choice here.

Topics

#stakeholder identification#product launch#marketing#key stakeholders

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