A project is a (an):

A project is defined as a temporary endeavor undertaken to create a unique product, service, or result. This unique outcome typically serves as a specific solution to a business problem or to achieve a specific objective within a defined timeframe.

A business strategic plan is a high-level organizational document outlining long-term goals and strategies, which may lead to projects but is not a project itself.

A project may deliver a product or a group of products, but a project itself is the endeavor to create them, not merely the collection of products.

An ongoing endeavor describes operational work or routine activities that are continuous and repetitive, whereas a project has a definite beginning and end, making it temporary.