PFMP · Question #719
Having worked in portfolio management for several years, assume you were hired as the portfolio manager for a Real Estate Investment Trust, one of the largest in your country that specializes in…
The correct answer is A. Satisfying important information needs of stakeholders. A portfolio communications strategy must focus on satisfying the important information needs of all stakeholders, not just executives or specific subgroups.
Question
Having worked in portfolio management for several years, assume you were hired as the portfolio manager for a Real Estate Investment Trust, one of the largest in your country that specializes in apartments. The company continues to grow and wants to maximize value and profits for its investors. As you set up processes and procedures for portfolio management, you know from past experience that buy in from executives is insufficient. As you prepare a communications strategy, you focus on:
Options
- ASatisfying important information needs of stakeholders
- BSurveying stakeholders through a questionnaire to determine information requirements
- CUsing focus groups to assist in determining information needs
- DFocusing first on the executive team's communications requirements and then involving others
How the community answered
(35 responses)- A71% (25)
- B3% (1)
- C17% (6)
- D9% (3)
Why each option
A portfolio communications strategy must focus on satisfying the important information needs of all stakeholders, not just executives or specific subgroups.
Effective portfolio communications strategy centers on identifying and satisfying the information needs of all relevant stakeholders, ensuring they receive accurate, timely, and meaningful information to support decision-making and engagement. This approach recognizes that broad stakeholder buy-in - beyond executives alone - requires that each group's unique information requirements be understood and addressed systematically throughout the portfolio lifecycle.
Surveys and questionnaires are one technique for gathering requirements, but they represent a method used to support the strategy rather than the strategic focus itself.
Focus groups are another data-gathering technique; like surveys, they are a tool to inform the strategy, not the defining purpose of the communications strategy.
Prioritizing executives first directly contradicts the scenario's premise that executive buy-in alone is insufficient and that broader stakeholder engagement is required.
Concept tested: Portfolio communications strategy - satisfying all stakeholder information needs
Source: https://www.pmi.org/pmbok-guide-standards/foundational/standard-for-portfolio-management
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