For governments worldwide, you normally have a lot of people reluctant to change and to using new technology tools especially for communication. You are managing a governmental portfolio and…

The Communication Matrix is a structured tool in portfolio management that maps all communication channels, media types, methods, frequency, and responsible parties in a grid format. When planning communications for a transformational government portfolio, the portfolio manager uses the Communication Matrix to document which media and methods apply to each type of communication and audience, providing a complete and accessible reference for all communication activities.

The Stakeholder Communication Strategy Matrix defines the overall communication strategy and engagement approach per stakeholder group - it does not serve as the catalog of specific media and methods used.

Stakeholder Groups is a classification artifact used to categorize stakeholders into segments; it does not document communication media and methods.

The Stakeholder Matrix is used to analyze and prioritize stakeholders based on attributes like power and interest; it does not record the communication media and methods to be deployed.