How frequently should an organization generate and manage its strategy?

Question

Options

• AOnce, and never again
• BAnnually
• CContinually
• DEvery three months

• A
  6% (1)
• B
  11% (2)
• C
  78% (14)
• D
  6% (1)

Explanation

Strategy generation and management is a continual process because organizations operate in dynamic environments where markets, competition, technology, and customer needs constantly evolve - strategy must adapt alongside these changes rather than being treated as a static document.

• A (Once, never again) is wrong because a strategy created once and never revisited quickly becomes obsolete as internal and external conditions change.
• B (Annually) is too rigid - significant strategic shifts may be needed mid-year in response to disruptions, opportunities, or new data.
• D (Every three months) conflates strategy with operational/tactical planning cycles like quarterly reviews, which are executional, not strategic in nature.

Memory tip: Think of strategy like navigation - you don't set a GPS destination once and ignore it forever, nor do you only check it once a year. You continually monitor the route and adjust as conditions change.

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