An organization wants to make some changes to individual and team objectives. The new objectives need to align to the organization's goal of anticipating the needs of its customers. Which concept is…

Question

Options

• AOrganizational structure
• BThe value of positive communications
• CCustomer orientation
• DShift-left

• A
  5% (1)
• B
  5% (1)
• C
  81% (17)
• D
  10% (2)

Explanation

Customer orientation (C) is the correct concept because it specifically refers to the practice of aligning individual, team, and organizational objectives around understanding and anticipating customer needs - which is exactly what the organization is trying to achieve.

Why the distractors are wrong:

• A (Organizational structure) refers to how roles and reporting lines are arranged, not how goals are directed toward customers.
• B (Value of positive communications) is about interpersonal or team communication quality, not strategic goal alignment.
• D (Shift-left) is a software/quality practice that moves testing or security earlier in the development lifecycle - it has nothing to do with customer-focused objective setting.

Memory tip: Think of "orientation" like a compass - customer orientation means your entire organization's compass points toward the customer. Whenever a question mentions anticipating or aligning to customer needs as a strategic goal, that's the signal to pick customer orientation.

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