An international e-commerce company is planning to launch a new mobile shopping application. During the initial design, the project team has encountered challenges in ensuring the app aligns with…

Question

Options

• AFocus on app performance and security features
• BImplement a global standard design
• CAdopt a design thinking approach based on customer and user feedback
• DEstablish a team of expert developers to revise the initial design

• A
  6% (2)
• B
  3% (1)
• C
  79% (26)
• D
  12% (4)

Explanation

Design thinking (C) directly tackles all three stated challenges - regional preferences, consistent UX, and scalability/security - because it is an iterative, feedback-driven process that centers real customer needs across diverse markets before solutions are built. Option A (performance and security only) ignores the regional preference and UX consistency problems entirely, addressing only a subset of the requirements. Option B (global standard design) is the opposite of what's needed - imposing uniformity defeats the goal of aligning with regional preferences. Option D (hiring expert developers) is a resource decision, not a design strategy, and expertise alone doesn't guarantee solutions that reflect actual user needs.

Memory tip: Think of the "3 Cs" in the scenario - Customers, Consistency, Concerns (scalability/security). Only Design Thinking (C) addresses all three Cs simultaneously, because it starts with the customer and iterates outward.

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