HP
HP2-E59 · Question #5
Which customer types represent businesses that could be in a horizontal market sector?
The correct answer is D. A regional bank and an international bank. A horizontal market is a set of diverse business and government entities grouped according to a common need for selected goods and services. In contrast, a vertical market is a chain of goods and services providers within a single industry or government sector. Horizontal…
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Question
Which customer types represent businesses that could be in a horizontal market sector?
Options
- AA regional bank and a healthcare clinic
- BA discount food store and a supermarket
- CA regional hospital and a healthcare clinic
- DA regional bank and an international bank
How the community answered
(56 responses)- A7% (4)
- B14% (8)
- C4% (2)
- D75% (42)
Explanation
- A horizontal market is a set of diverse business and government entities grouped according to a common need for selected goods and services. In contrast, a vertical market is a chain of goods and services providers within a single industry or government sector. Horizontal market spread across multiple industry but based on one technology. * A horizontal market is a market that supplies many industries, in contrast with a vertical market that supplies just one. * Horizontal markets cross industry boundaries.
Topics
#horizontal markets#market segmentation#customer classification#vertical markets
Community Discussion
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