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HP2-B111 · Question #69

How should you handle an objection that is raised during a solutions findings presentation?

The correct answer is C. Acknowledge the objection and provide an answer, based on evidence. Acknowledging the objection and responding with evidence (C) demonstrates professional composure and keeps the presentation on track - it validates the concern without dismissing it, while using data to maintain credibility with the entire audience. Pulling someone aside (B) is…

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Question

How should you handle an objection that is raised during a solutions findings presentation?

Options

  • BTell the person asking the question that you want to talk to him in private.
  • CAcknowledge the objection and provide an answer, based on evidence.
  • DConclude your presentation because your audience is probably not serious about implementing

How the community answered

(24 responses)
  • B
    17% (4)
  • C
    75% (18)
  • D
    8% (2)

Explanation

Acknowledging the objection and responding with evidence (C) demonstrates professional composure and keeps the presentation on track - it validates the concern without dismissing it, while using data to maintain credibility with the entire audience. Pulling someone aside (B) is counterproductive because it excludes the group and implies the objection isn't worth addressing openly, which can erode trust. Concluding the presentation (D) is an overreaction that misreads pushback as disengagement - objections often signal active interest and investment in the outcome. Memory tip: Think "ACE the objection" - Acknowledge, Cite evidence, Engage the whole room - because silencing or sidelining concerns only weakens your position.

Topics

#objection handling#sales presentation#customer communication#evidence-based selling

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