What information should a sales pitch for security include? (Select three. )

Question

Options

• AThe majority of organizations underestimate their printing costs by 30% - 50%.
• BCorporate printing costs can consume up to 1% - 3% of a company's annual revenue.
• CThe cost of a printer is only 20% of the total cost involved.
• DSecuring retained information is an easy way to mitigate the risk of leaking sensitive data.
• EControlling unauthorized access should be a printing concern.
• FDocument output privacy is often overlooked.

• B
  3% (1)
• C
  3% (1)
• D
  93% (27)

Explanation

Options D, E, and F are correct because a security-focused sales pitch should highlight security-specific concerns: that securing retained information mitigates data leakage risk (D), that controlling unauthorized access is a legitimate printing concern (E), and that document output privacy is a commonly overlooked vulnerability (F). Together, these three points build a compelling case for why customers need a security solution specifically.

Options A, B, and C are distractors because they address cost and financial arguments - underestimated printing costs, revenue consumption, and total cost of ownership - which are relevant to a cost-reduction pitch, not a security pitch.

Memory tip: Think "DEF = Defense." D, E, F all relate to defending against security threats (data retention, unauthorized access, privacy), while A, B, C are all about dollars and cents - a completely different sales conversation.

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