What is the best way to maintain contact with your customer after your role in the sale is over?

Question

Options

• AEstablish an annual contact by marking it on your calendar.
• BAsk to use them as a reference site.
• CYou have provided them with solutions, so it is not necessary to stay in contact.
• DGo to other companies in the industry and praise the work of your customer

• A
  3% (2)
• B
  88% (56)
• C
  2% (1)
• D
  8% (5)

Explanation

Asking to use a customer as a reference site (B) is the most effective post-sale contact strategy because it creates a mutually beneficial, ongoing relationship - you gain credibility with future prospects, and the customer stays engaged with you as a trusted partner, opening the door to future upsells or referrals.

Why the others fail:

• A - Annual contact is too infrequent; it's a passive, calendar-driven approach rather than an organic, value-driven reason to reconnect.
• C - Assuming no follow-up is needed ignores the lifetime value of a customer and the potential for repeat business or referrals.
• D - Praising your customer to competitors is awkward at best and could be seen as a breach of trust or confidentiality.

Memory tip: Think "Reference = Relationship." Asking for a reference site visit or testimonial gives you a concrete reason to stay in touch that benefits both parties - it's not just a check-in, it's a partnership.

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