Which customer is ideally suited to the HP Win-Back program? (Select two.)

Question

Options

• ASwitchers
• BChannel partners
• CLost customers
• DHP EB customers
• EHP loyal customers
• FHome users

• A
  94% (62)
• D
  2% (1)
• E
  3% (2)
• F
  2% (1)

Explanation

Switchers and Lost customers are the ideal targets because the HP Win-Back program is specifically designed to recapture former HP customers - people who once chose HP but have since moved away. Switchers have defected to a competitor's platform, making them a high-priority re-engagement opportunity, while Lost customers have simply stopped purchasing HP products altogether and need to be brought back into the fold.

Why the distractors are wrong:

• B (Channel partners): Partners are intermediaries, not end customers - win-back programs target buyers, not resellers.
• D (HP EB customers): Enterprise Business customers are current HP customers; you can't win back someone you haven't lost.
• E (HP loyal customers): Already committed to HP - retention programs apply here, not win-back.
• F (Home users): Too broad; home users who never had HP don't qualify - win-back requires a prior relationship.

Memory tip: Lock in the phrase "win BACK" - you can only win back someone you've already lost. If they switched brands (Switchers) or disappeared entirely (Lost customers), they're fair game. Everyone else is either already yours or never was.

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