An organization wants to launch a campaign to advertise a new product Using data analytics, the campaign can be targeted to reach potential customers. Which of the following should be of GREATEST…

Data minimization, while important, addresses the volume of data collected, whereas the question focuses on the *use* of existing data for a new purpose.

Accountability is a broader principle of responsibility for data handling, but purpose limitation is the specific principle most directly challenged by this scenario.

Accuracy ensures data is correct and up-to-date, but the primary concern here is the legitimate scope of data usage, not its factual correctness.

Purpose limitation dictates that personal data collected for a specific, explicit, and legitimate purpose should not be processed subsequently in a manner incompatible with that original purpose. Using existing customer data for a new advertising campaign requires careful consideration to ensure it aligns with the initial purpose for which the data was collected, or that appropriate consent has been obtained, to avoid privacy violations.