The PRIMARY objective of building outcome measures is to:

Outcome measures are designed to assess the actual results and impacts of a strategy, determining if the organization has successfully achieved its goals or delivered the intended value. By monitoring outcome measures, stakeholders can objectively evaluate the success or failure of strategic initiatives and make informed decisions about future direction.

Visualizing how a strategy will be achieved typically involves process or activity measures, not primary outcome measures which focus on results.

While successful outcomes can demonstrate commitment, the primary purpose of outcome measures is objective evaluation of success, not merely a demonstration.

Clarifying cause-and-effect relationships is a benefit, but the *primary* objective is to determine if the desired *effect* (the outcome) has actually materialized.