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CCBA · Question #463
A long-established company selling ice cream is entering its crucial sales period leading up to summer. Based on the company's risk tolerance, a business analyst (BA) has advised against replacing…
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Strategy Analysis
Question
A long-established company selling ice cream is entering its crucial sales period leading up to summer. Based on the company's risk tolerance, a business analyst (BA) has advised against replacing the most popular flavors with new untested flavors. What is the company's attitude toward risk, as assessed by the BA?
Options
- ARisk-neutral
- BRisk-optimizing
- CRisk-averse
- DRisk-soaking
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Topics
#risk tolerance#risk attitude#risk-averse#organizational risk